Listing Courtesy of JACK LINGO REHOBOTH
Many people don’t fully understand why it is that St. Patrick’s is the perfect day for selling a Bethany Beach home, or for buying one. But if ever there were a right time to explain it, this is it. There is one drawback to any such explanation, though: namely, that it makes so little sense.
That does not seem to make much difference to a lot of real estate industry marketing supply companies. I can bear witness to that fact, in the form of the postcards and various art pieces that are pitched to Realtors en masse ahead of every St. Pat’s. As you might guess, they are green (usually very green), and almost without exception bear some rendition of a four leaf clover. Also rainbows, pots of gold, wee leprechauns wearing green top hats with buckles on them, and sometimes horseshoes (to indicate the Luck O’ the Irish, of course).
What could this have to do with selling a Bethany Beach home, or buying one? That’s very hard to pin down. There is the simple good will postcard, that says, “Happy St. Patrick’s Day” with no further connection. That’s a nice thought, certainly, and not risky. Who wouldn’t want to have a happy St. Patrick’s Day? There is one with a good-looking home at the end of a rainbow, with a wee little leprechaun holding a “Welcome Home!” sign—certainly a strong connection between selling an Sussex County home and the celebration.
One of the best ones is the poster that features two shades of green, a cartoon three-leaf clover (mistake there, if you ask me) upon which is printed in Celtic-looking letters, “You don’t need to have the ‘Luck of the Irish’ to sell your home.” You have to like that one, because it doesn’t discriminate against people who aren’t Irish (the closer you get to St. Patrick’s Day, the more you run the risk of seeming to snub the non-Irish among us).
There is one postcard with a lady bug crawling over clover leaves emblazoned with a sentimental poem, but the emotionality of the poetry is tempered by the heading, “For all Your Real Estate needs just give me a call!” Balance is important on St. Patrick’s Day…but it’s not clear that the card with the green beer mugs got that message (which is “Happy St. Patrick’s Day! Remember, parade watching is like real estate. Location, location, location.”).
One that also tips the scales in the direction of crass commercialism is the picture of the big pot o’ gold brimming with gold coins. It says, “It takes more than Luck to sell your home.” I’m not sure what the St. Pat’s message is for that one—that selling your Sussex County home requires you to go out, find a leprechaun or rainbow, and wangle a pot o’ gold? It’s simply not the case. If you ask me, an experienced Realtor with a great marketing plan and a reasonable price will do the trick better than pots o’ gold or four-leaf clovers. Still, that can’t keep me from wishing you a terrific St. Patrick’s Day, as too!
If you were one of those homeowners in Lewes who happened to consult Google for “mortgage rate news” over the weekend, you might have been puzzled by the top two results.
Fortune got the top spot, with an article headlined, “Your 30-Year Mortgage Rate Should Be Lower Than It Is Now.” That might have rightfully ruffled your feathers. After all, if the mortgage rate news is that your rates are higher than they should be, just what kind of chicanery is going on—and who is behind it? This sounds like a greed-inspired ploy of some kind—and details that you’d better read at once!
But, had your eye fallen on the second headline before you clicked on that first, you would have seen the Mortgage Reports blog top line, which was not even slightly conspiratorial-sounding: “Average US 30-year mortgage rate falls to new 2016 lows.”
Taken together, mortgage rate “news” like this could save you the trip from Lewes to Disneyland. Why stand in line for the spinning Mad Tea Party ride, when all you have to do is ask Google for “mortgage rate news” to get dizzy?
What’s really going on???
Googling further would have helped explain. Bankrate told “home-shoppers” that they should “be cheerful: Job growth in June was surprisingly high”—but since that news hadn’t affected mortgage rates “much,” there was a confluence of good fortune: an economy that was perking up but not enough to raise interest rates.
The most encouraging mortgage rate news was actually sounded by The Wall Street Journal, which claimed to explain “Why banks aren’t giving you a 3%, 30-year mortgage…yet.” “Yet”??? The WSJ went on to explain how current “super low” rates could head even further south—but it called for a super robust reader attention span. If they stuck with it long enough, though, Lewes readers discovered that bank profit margins (the “spreads”) were rising while mortgage rates fell because government bond yields had fallen even faster.
You might recall that at one point, Disney put a limit on how fast riders are allowed to spin the Mad Hatter’s tea cups—but apparently nothing of the kind is planned for the financial world. So the first two Google finds for “mortgage rate news” are correct: the rates are even lower than before (per Freddie Mac, 3.41% last Thursday) and it’s reasonable to suggest they could be lower.
All in all, it looks like there is even more reason than ever to take advantage of this particularly rewarding era for Lewes’s real estate offerings. Getting started is easy: just give me a call! Call/Text me Russell Stucki at (302) 228-7871, email me at firstname.lastname@example.org, visit more listings at www.beachrealestatemarket.com.