Listing Courtesy of JACK LINGO REHOBOTH
When you are selling your Bethany Beach luxury home, you are marketing to a narrow niche of the home-buying public. They’re high-end customers, certain to be very smart, business-savvy—and they will know their own mind. They will be hunting for value, of course, because the asking price warrants it. But they will also be looking for a property that has elements that are unique—that appeal to buyers who hope to find a residence not duplicated elsewhere.
Because of that characteristic of the market, there can be no one-size-fits-all, cookie-cutter approach that will be uniformly effective as a sales approach. There are, however, a few hallmarks that the most successful Realtors® have discovered are shared by the most appealing luxury homes. They boil down to value, exclusivity…and to story-telling.
The exposure element is the more straightforward. It used to be that the only important element was to be had in print media: magazine, newspaper, brochure and flyer. Still important, today the much wider reach is had through internet and social media. Like all Bethany Beach real estate prospects, buyers interested in the current crop of luxury homes are most likely to investigate using at least some online research before scheduling an in-person visit. And what they experience on the web will be influential in how eager they will be to make time for that visit.
It goes without saying that for every Bethany Beach luxury home web presentation, the quality of the imagery has to be first-rate—Professional real estate photographers do more than highlight key room features shot from eye-pleasing angles. The best know how to paint with light—to shape viewer experience by selecting the time of day and color of light and shadow that will convey mood. Sometimes a true online video tour, complete with well-produced music and narration tracks, can also be the most effective tool—as long as the online viewing experience is brief, intuitive and easy to navigate. But no matter which medium and format is pressed into service, the goal is always to create a viewer experience that is unique and memorable.
And it should have a story.
That ‘story’ could be anything from an interesting history to a setting or view that is, literally, unique. It can be an overpowering constellation of luxury home features, or a history of owners that includes prominent community or cultural luminaries. It can be standout architectural innovations, landscaping worthy of a Homes and Gardens centerfold, or a layout that just happens to be perfectly well-matched to a particular client’s family—any and all can qualify. The single indispensable part of the mix is that the property’s unique character comprises a story worth retelling. It’s human nature, after all every Bethany Beach luxury home buyer, whether they realize it or not, would like to be able to tell friends and colleagues about their new luxury home!
If you have an Bethany Beach home with its own luxury story waiting to be told—or if you’re in the hunt for one—I hope you will give me a call!
When an Bethany Beach couple begins thinking over the pros and cons of downsizing their family’s home base, one increasingly attractive possibility is a move into a Bethany Beach condominium or townhome (yes, they’re different—more on that later).
Several factors combine to make that choice worth looking into. One is demographic: Bethany Beach homeowners approaching retirement age typically discover that much of the effort and expense of operating a larger home plant is being wasted once children are no longer at home. Given the choice between mowing the lawn and golfing, or vacuuming a largely unused game room or visiting the mall, eventually the decision gets clearer. Because downsizing can mean significant savings in time and money, checking out the current Bethany Beach condo/townhome choices can make a lot more sense than it ever did before.
The differences between condos and townhomes vary, although townhomes are usually considered to be the more similar to a single family home—with the notable exception that they are designed in a group, with walls shared. Most townhomes have two or more stories, but unlike condos, do not have units above or below.
In most townhome situations, the owner owns the land the townhome is built upon, as well as the land in front and behind. Because most condominiums have neighboring units above and below—and sometimes on either side, like apartment complexes—land ownership is not part of the package.
In both types of arrangements, maintenance obligations are shared, with monthly fees apportioned at set rates, and associations in charge of oversight. Fees usually include garbage pickup, lawn and garden upkeep, exterior insurance, roof and siding maintenance, etc. Owners are responsible for insuring the inside of their unit, including belongings. Because so many upkeep expenses are shared, the economies of scale tend to make condo and townhome maintenance expenditures less costly than single family homeowners experience—and being suddenly freed from the feeling of sole responsibility can come as a major relief! For the eco-conscious, a certain amount of self back-patting might be in order—even though some of today’s area townhomes are actually as spacious as many single family dwellings.
The move from single family home to a Bethany Beach townhome or condo can make for a truly dramatic adjustment in lifestyle—or simply be a reflection of a change already under way. If such a move could be in your future, this winter finds a number of possibilities for you to explore. Give me a phone call if you’d like to take a look! Call/Text me Russell Stucki at (302) 228-7871, email me at firstname.lastname@example.org, visit more listings at www.beachrealestatemarket.com.