Listing Courtesy of JACK LINGO LEWES
Staging a Milton home for sale may not be rocket science — but doing it well does require a marketer’s ability to step outside yourself to picture what will most appeal to potential buyers. Our first instinct is to set up our home exactly as we like to see it, but that’s not how the professional stagers do it.
When you think of the way a model home looks, you begin to get the picture: they are always pleasantly neutral. Sort of boring, actually. Always. It must work!
Once you’ve listed your Milton home, there are some very common home staging pitfalls to avoid. First and foremost, as much as possible, pack up your personality and stow it in with the cartons of kid stuff you’re clearing away. Simply assume that prospective buyers won’t love the piles of Oprah magazines in the living room — or the kids’ art projects in the den.
And it’s almost always unnecessary to undertake huge renovations. Home staging is not synonymous with redecorating. Often, sweeping renovations wind up being a money-throw that’s never returned. In home staging as in most activities you undertake in selling your Milton home, consult with your Realtor® partner: it’s often the case that simply lowering your asking price even part of the amount you would have spent will get the job done – and faster!
This spring, as you do a first walkthrough to consider your Milton home staging approach, start by opening all curtains and blinds. The reason? Home staging is most successful when the rooms are filled with light. If potential buyers walk in the door and see a dark or dimly lit room, that’s a house that looks far less appealing – especially as we go through the Daylight Savings months. So throw the blinds open, turn all the lights on, and you’ll see what your prospects will be seeing.
Taking the prospects’ view is what home staging is all about. And when you are looking for an agent to help get you there, I’m ready to put a plan to work for you!
One strategy for selling your Sussex County home is to recognize the segment of the general public most likely to appreciate its inherent features, then be sure your sales approach will appeal to them. That doesn’t mean you will turn your back on all the other groups of buyers, of course—but it does mean you will make a deliberate effort to be especially sensitive to that group’s preferences, and highlight the features that are most likely to top their wish lists.
When the Target Audience is Empty-Nesters…
The majority of current Sussex County empty-nesters belong to the baby boomer generation. They are somewhere between 50 and 68 years of age, and there are about 75 million of them in the U.S.—nearly a quarter of the population. Empty-nesters are parents who currently don’t have any of their kids living with at home. Most empty-nest buyers are looking for a permanent address to settle down in as they hit their later years. The question is, what features make a home most desirable to empty nesters?
What can be slightly tricky about general rules for selling a home to this population is that although most are set on downsizing, they don’t want to feel shoehorned into their space, either. Empty-nesters are often moving out of a home that has become demonstrably too large after the kids moved out. But that can also mean that they are used to a lot of space—probably don’t want to be crammed into a tiny house that can’t accommodate children and grandchildren when they do come to visit.
It’s going to be a compromise. “Moderate space” would most likely be no more than 3 bedrooms and no fewer than 2—with two bathrooms the norm. This description offers nesters the possibility of catering to hobbies on a day-to-day basis, while still allowing some accommodations for guests. More significant properties—those with 4 or more bedrooms— are more likely to find success by marketing messaging that points toward growing families.
Easy to Maintain
As always, it’s a selling ‘must’ to ensure that your Sussex County home is shipshape! When prospects are able to see how much care you’ve put into your property, they are that much easier to interest than when it’s clear they will be required to come up with their own extra sweat and budget dollars. When you know that part of your preparation will include replacements, it’s a good idea to emphasize ease of maintenance in your choices. Examples are gutters that are shielded, windows that tilt up for easy cleaning inside and out, etc.
Whether or not your home is likely to attract Sussex County empty-nesters, knowing what part of the market will have the most likely prospects—and how to shape the sales messaging accordingly—is part of the no-obligation consultation I offer everyone who is deciding how they will go about selling their home. Give me a call to schedule one this week! Call/Text me Russell Stucki at (302) 228-7871, email me at email@example.com, visit more listings at www.beachrealestate.com