Listing Courtesy of ACTIVE ADULTS REALTY
When you determine to sell your house, one of the first choices that comes up is tactical: do you try to sell it yourself as a Milton “For Sale by Owner” property—or do you enlist a real estate agent? Since your object is to maximize your profit, you might think that most thrift-minded home owners would decide to eliminate the agent’s commission and do the work themselves. But that’s not the case.
The majority of sellers ultimately team up with a Milton real estate agent. Sometimes they go the For Sale by Owner route first, but after testing that method, change courses. The statistics show that the selling price of Realtor®-assisted home sales is higher (a $40,000 difference, according to the latest study) which certainly would explain part of the reason. But other factors come into play, too:
If you are looking into selling your own home this month, I’d like to offer you a complimentary property evaluation. Whether or not you decide to go the Milton For Sale by Owner route, it’s sure to be well worth discussing what to expect from today’s market!
According to the National Association of Realtors®, active home-buying prospects are turning to the Internet in overwhelming numbers. If you have been a Harbenson house-hunter yourself anytime recently, this will not surprise you. Even after you’ve had to wrestle with an ever-expanding number of new computer apps, you know that when your computer (or notebook or smartphone) is working well, it’s unmatched for speed and breadth of access to what you’re trying to find.
In fact, 62% of those who search for their next home online wind up touring a real-life property after first viewing it online. For homeowners who have listed their Harbenson properties, that’s a healthy incentive to be certain that what they put online is as effective as possible. The more information you can provide these potential buyers, the better your odds of getting them in the door.
One great way to accomplish this is to include a virtual tour with your Harbenson listing. Showing individual photos has always been important, yet single photos alone can’t insure that potential buyers get an in-depth feel for a property. Too often they underplay details that could make a home a standout.
Most virtual tours include multiple angles of each room in the home, giving viewers a better sense of the size of each room and emphasizing more features than would otherwise be possible. You can also include carefully chosen shots picturing important exterior features like the scope of the backyard, the roominess of the garage, plantings in full bloom, etc.
The most well-structured virtual tours in Harbenson take buyers on an emotional journey — a progression through the property similar to what happens during a successful showing. If you want to spark interest, captivate potential buyers, and increase the chances of selling your property in less time, including a virtual tour is all but a necessity in today’s market.
Looking for a powerful marketing approach to sell your home this spring? A Harbenson virtual tour is just one small part of the marketing plan I can offer. Contact me today to see more of my marketing approach: it sells homes!