Listing Courtesy of KELLER WILLIAMS REALTY
Staging is to an Bethany Beach home what packaging is to a supermarket product: a vital element that can supersede all others. Product managers rely on advertising and marketing efforts to create awareness among consumers, just as homeowners use their Realtor’s marketing know-how (the listing, web page, signage and all their other advertising initiatives) to bring local prospects to the door. Then, just as well-designed, attractive packaging is what finally moves a product off the shelf, it is first-class staging that can transform casual lookers into Bethany Beach home buyers.
The goal of staging is to draw observers in; to help them picture whether the property’s spaces have all the nuances of what in their own mind’s eye constitutes a welcoming home. Bottom-line studies continue to verify that, staged correctly, homes sell more quickly. Although there are few absolute staging dos and don’ts, (after all, staging is an art); we can point to a number of probably don’ts. They’re relatively easy to avoid:
Failing to Incorporate the Outside
No matter how beautiful a home is once you open the door, prospective home buyers want to be proud of their new Bethany Beach digs. Even if it will be marketed as a fixer-upper, a welcoming exterior is always a welcome surprise. If, on the other hand, dirty windows, dry grass, and cracks in the sidewalk greet buyers, that first impression can be counted on to drive offer numbers in the wrong direction. Staging efforts need to encompass the whole enchilada!
Neglecting the Little Things
When it comes to staging, nothing is completely unimportant. Light fixtures, cabinet knobs, faucets, drawer pulls—even electric outlet covers—all contribute to the cumulative impression a local home conveys. It doesn’t mean that every tiny detail needs to be replaced; only those that are conspicuously damaged or dirty need to get attention.
Failing to Capitalize on Natural Light
As photographers know, "It’s always all about the light!" The fewer dim corners, the better. Staging a home to accentuate its rooms’ natural light is important, and where needed, boosting with lamps and overheads.
Forgetting the Nooks and Crannies
Assume that prospects see everything. Before a showing, a last quick walk-through of the whole home is a good idea. Check for stray items that are out of place, and be sure all is properly swept and neatened.
Opting Not to Use a Professional Stager
If the whole prospect of diligent staging isn’t appealing, it makes good business sense to hand it over to a staging professional. Pro stagers see every detail with a trained eye, and work to create a rich atmosphere—not just a collection of rooms.
From a buyer’s first glance at your listing to its ultimate sale, each step of the way is an opportunity to propel the process. The first one of those steps is choosing the Bethany Beach Realtor® who will add energy and expertise to the campaign: I hope you’ll consider me!
Home automation is going mainstream.
There: I said it. We all knew it would happen, but some of us hoped it would happen later. The prospect of our house being smarter than we are has been out there since as far back as when the first Terminator movie hit VHS (or was it Beta? Or Betamax?)…
Anyway, the “Smart House” idea has always had such a science-fictiony patina, it allowed many Bethany Beachhomeowners the valiant hope that the whole thing might be delayed—at least until there was a flying car parked in every garage. Now it looks like our hopes are soon to be dashed. At least, that seemed to be the news coming out of Spain last week.
According to reports from last week’s Mobile World Congress assembled in Barcelona, “the IoT was pervasive.” If you haven’t heard what “the IoT” is, maybe you’d better sit down—
The IoT is short for “the Internet of Things.” It’s a logical development. For home automation to go mainstream, every smart part of it has to communicate, one way or another, with everything else. Home Wi-Fi plus the web opens many possibilities. “M2M” devices are ones that use a wireless network…well, you get the idea. When your Smart Refrigerator needs to tell you it is about to run out of 1% milk, it has to let your Smartphone know, right? Or else message your car’s digital console. Or else tell the Smart Grocery Store to send a drone over…Since all those are Things, and the best way to transfer information is through the Internet…voila! The Internet of Things.
More news from Barcelona will follow, but first I hasten to mention that there are lots of current useful innovations for Bethany Beachhomeowners; innovations that are smart—but not so smart that anyone needs to feel threatened. For instance, heating and cooling are perfect for IOT. The ability to control your energy-eating heating and cooling devices via your smartphone can already save a lot on utility bills. Older automated systems relied on painstaking day-by-day (and even hour-by-hour) programming, yet still didn’t account for changes in schedule. With a phone-triggered remote command system, you can work late at the office yet easily delay home heating or cooling until just before you get home.
Web-enabled home security systems make possible inexpensive remote monitoring by professionals—or even clever innovations like the one that rings your phone when someone approaches the front door, or lets you answer a doorbell ring from your phone. It can sound like you’re on the intercom inside the house. Would-be burglars hate that one (even more than the automated Rottweiler barking setups) …
But back to the news from Barcelona, with exhibitors’ demo devices embodying the latest ideas for what we will be needing when the IoT really gets going. Smart tape measures to beam measurements to your phone; wearable trackers that eavesdrop on your children (a “smart bracelet for children”); “Petfit” for overweight dogs (it keeps track of your pet’s steps, but, unfortunately, is not water resistant yet); Samsung’s internet fridge (with a 21” screen that displays—well, a shopping list) …
Actually, when you wade into the details, maybe the IoT isn’t quite ready to overwhelm our Bethany Beachcastles, at least not just yet. Home automation may still be limited to truly useful innovations for a while—those that are smart, but not too smart—the kind that add clear value to a home when it’s time to sell. When that future occasion arises, I hope you (or the refrigerator) will remember to call me! Call/Text me Russell Stucki at (302) 228-7871, email me at email@example.com, visit more listings at www.beachrealestatemarket.com.