Listing Courtesy of JOE MAGGIO REALTY
If you are bound and determined to try to sell your Dewey Beach house without the aid of a real estate professional, you will quickly discover that one critical element that can’t be overlooked is marketing. Just planting a ‘For Sale by Owner” (FSBO) sign on the front lawn and taking an 8-line classified ad in the Dewey Beach paper is a good first step—but that’s all it is. Not only must you immediately embark on a do-it-yourself real estate marketing campaign, you will be doing so against competition from all the similar properties which will be promoted by the veteran voices of the real estate industry. It’s a true David and Goliath situation; but Goliath isn’t just a giant—he’s a superbly well-organized giant. If you’re going to be a David, you’d better arm your sling with more than pebbles!
Start with the product you will be marketing. While you are putting your house into top-notch presentation shape, first banish any temptation to overlook areas that need elbow grease or budget dollars to bring them up to top condition. Any defects that go uncorrected will be reason for lowered offers (or no offers at all). Remember that competing properties have Dewey Beach real estate marketing channels open to them, and will have been put on the market after consultation with experienced hands. Your ultimate ace in the hole can only be that of having a desirable property, well-situated and clean as a whistle. But that ace will only be relevant if your marketing effort brings a critical number of potential buyers through the front door!
Another key will be to hire the best real estate photographer in Dewey Beach, and on the appointed day, to give her or him reason to relish the day’s project! Photographers are in the business of presenting eye-pleasing products, but they can’t create what isn’t there. On the day of the shoot, arrange to be at the photographer’s side to help clear or rearrange objects that the lens ‘sees’ as superfluous or obstructive. When spaciousness is mission critical—as it is in real estate marketing—less is always more. The pro you’ve hired will be used to working with professional real estate agents (who sometimes pay their fees), so be quick to help where needed. The difference between great professional real estate photos and poor ones taken by an amateur is more critical in a FSBO situation, where the seriousness of the endeavor is automatically subject to scrutiny.
Ditto, the video or virtual tour. Real estate marketing in Dewey Beach does not in all instances require a video component—but most FSBO campaigns are launched without even considering the option. What is not optional in any serious offering is a well-written, technically correct Dewey Beach listing, so you should do your best to use every web outlet available to position your offering online, including a web site that facilitates gathering data from interested parties. There are also services that, for a price, will help you place your listing. Generally, you pay more for more exposure—frequently six to 10 times the base rate—with the enhanced deluxe packages usually including an MLS insertion, which is vital. When you remember that you are competing against Goliath, it’s no time to skimp!
You should also consider creating, printing, and distributing flyers, photo ads in the local press (real estate magazines, newspapers, etc.)—everywhere you are used to seeing Dewey Beach real estate brokerage ads. All of which points to what most Dewey Beach home sellers eventually conclude: rather than reinventing the wheel, the other option is to team up with an Dewey Beach real estate marketing professional…
If that’s your choice, I hope you’ll count me in! Call/Text me Russell Stucki at (302) 228-7871, email me at firstname.lastname@example.org, visit more listings at www.beachrealestatemarket.com.
This year, all signs point to Sussex County real estate market being a sizzling hot one. For anyone who will be selling a property soon, it’s time to take stock of the factors that will influence how attractive (and competitive) their offering will turn out to be,
Always near the top of the list is, of course, location: location as geography (how close it is to Sussex County’s key shopping, parks and recreation areas) and location as setting (how desirable is the surrounding neighborhood).
And when it comes to location, a stubborn fact of life is that selling a property in a rundown neighborhood can be a real challenge. Sometimes, neglectful neighbors can be the problem. According to the President of the Appraisal Institute, a property with an overgrown yard or peeling paint can readily reduce a neighbor’s sale price by 5%-10%. In run-down neighborhoods where foreclosures are common or crime levels are high, selling a local property for what would be an otherwise reasonable price can be all but impossible. Even so, there are some steps that can be taken.
Establish a preferred route…
Most marginal neighborhoods are a mix of unsightly and good areas. To insure that potential buyers are first aware of the positive elements in your neighborhood, be sure you and your agent are on the same page for providing the most attractive route to reach your property. Sooner or later any future buyer will certainly be exposed to the less desirable blocks—but that first impression should be the best it can be.
…avoid overspending on improvements…
When selling a property in a bad neighborhood, it’s always tempting to compensate by spending on renovations. But perspective should come into play: there is likely to be an upward limit that any house in a challenging neighborhood can sell for. By not overspending on improvements, wise sellers maximize their flexibility when it comes to negotiating price.
…even tidy up a neighboring property!
The thought of taking responsibility for a neighboring property is hardly appealing. It’s not your fault that they have let their yard become overgrown or allowed their front fence to be peeling paint. But if you judge that a relatively simple amount of effort will greatly improve a neighboring property’s appearance, consider telling the neighbor that you will be selling a property and wonder if you could give them a hand with their yard. If you are tactful enough, some neighbors will even volunteer to solve the problem themselves.
Selling a Sussex County property in a less-than-stellar neighborhood is undeniably a challenge. The key is to fix the things that you can while avoiding overspending on improvements. Often selling a property in a run-down neighborhood comes down to a question of price: determining that in advance can make the best outcome most likely.
Thinking of buying or selling soon? Call/text 302-228-7871 or email me, Russell Stucki, REALTOR ® of Beach Real Estate Market to provide detailed information on Delaware homes for sale, investment and commercial properties, luxury and waterfront homes, condos/townhomes, new construction, lots and land, farms and equestrian properties located in but not limited to Bethany, Bethel, Bridgeville, Dagsboro, Delmar, Ellendale, Fenwick Island, Frankford, Georgetown, Greenwood, Harbeson, Laurel, Lewes, Lincoln, Milford, Millsboro, Millville, Milton, Ocean View, Rehoboth Beach, Seaford, Selbyville, Delaware.