Listing Courtesy of OCEAN ATLANTIC SOTHEBY'S INTL REALTY
More than one Dewey Beach home sale has resulted from a couple’s chance encounter with a Dewey Beach open house. It still happens that they just drop in on the spur of the moment.
“Oh look! They’re having an open house down the street!” turns into curiosity, then interest, excitement—and ultimately, a life-altering change in where they call home.
Today that still happens, but a good deal less frequently than in the past. Part of the reason is the demotion of the open house in the pecking order of Dewey Beach real estate strategies. At this point, an area open house is simply never the central element in a home’s marketing blitz. The web has seen to that.
Let’s face it: if you can visit any listed home via its online virtual tour, the whole idea is that it requires a fraction of the time and effort an in-person visit takes. A home’s virtual tour is where you’ll head first. If you are aware of a Dewey Beach open house scheduled for the weekend, chances are you may also check it out online first. If you like what you see there, you might even be tempted to call your agent or email the selling agent to schedule a private showing. Getting there ahead of the masses can give you an edge if the property draws a crowd.
If the online media (including the rapidly-expanding mobile universe) weren’t so ubiquitous, it’s a cinch we’d be seeing a whole lot more ‘Open House’ signs just driving around Dewey Beach. But it’s not a completely extinct phenomenon.
For the house hunter who is just initiating the effort—anyone who suspects that a less virtual, more three-dimensional excursion is the best way to get a feel for what’s out there—look for notices in the newspaper classifieds, and even check the old-fashioned places—like grocery store bulletin boards. And Sunday is still the day you’ll find the most “Open House” signs in Dewey Beach front yards—as well as their cooperative neighbors’ corner lot lawns.
Open houses can offer a leisurely weekend way to wade into this fall’s residential offerings, but for those who have advanced to a stage where a more concentrated and efficient effort is called for, there’s no substitute for the assistance of an experienced town real estate agent. And there is also no need for such a substitute—I’m right here, ready for your call! Call/Text me Russell Stucki at (302) 228-7871, email me at email@example.com, visit more listings at www.beachrealestatemarket.com.
Your first open house in Sussex County can be compared to a movie’s world premiere. We may not have strobes flashing and paparazzi jostling each other, but all eyes are definitely on the above-the-title headline star: your house.
It’s a star that has to look its glamorous best, too, or the fans will be disappointed. The purpose of any Sussex County open house is to sell buyers on the largely emotional dream of potentially owning your home. Doing so means banishing everyday imperfections—the debris created by daily living—from the stage (at least to the extent it’s practical). Absolutely essential is insuring that the whole property, inside and out, is clean and tidy.
Your first open house is one premiere that can use some set decoration and makeup wizardry, as well. They call it ‘staging’ when a professional sets the scene, but you don’t necessarily need a pro stager to make some magic happen. Clear away every bit of clutter, then open the rooms to as much flattering light as you can to create a setting that will appeal to buyers.
To insure the opening is as grand as possible, your Sussex County open house should be literally as “open” as possible. Restricting a room or two does not play well with the critics, so unless there is a real risk in allowing visitors access, understand that any serious buyer will need to see everything. Covering things up will look suspicious—even if you know you’re just doing so because one room is a little messy. Having a room or two blocked off has been known to deter otherwise interested prospects.
Part of movie’s success depends on good word-of-mouth, so consider inviting the neighbors to stop by. They’ll be happy to receive an invitation, and their presence can also work in your favor. When neighbors are there, mingling in the lobby with potential buyers, their first-hand information about the neighborhood, schools, etc. will carry ultimate believability.
First rate Hollywood premieres provide press kits by the score; your Realtor® should do the same. A front table should have your agent’s color fliers with all the necessary information about the house…and you can consider taking it one step farther with a sheet of your own detailing what you love about the home, the neighborhood, the local schools, shops and restaurants. It’s the kind of souvenir that can keep your house in the running when buyers decide which properties rate a second visit.
Helping create Sussex County open house hits is just part of my job! If you are looking to sell your home, contact me today to discuss the details of a marketing plan that will bring the results you want. Call/text 302-228-7871 or email me, Russell Stucki, REALTOR ® of Beach Real Estate Market to provide detailed information on Delaware homes for sale, investment and commercial properties, luxury and waterfront homes, condos/townhomes, new construction, lots and land, farms and equestrian properties located in but not limited to Bethany, Bethel, Bridgeville, Dagsboro, Delmar, Ellendale, Fenwick Island, Frankford, Georgetown, Greenwood, Harbeson, Laurel, Lewes, Lincoln, Milford, Millsboro, Millville, Milton, Ocean View, Rehoboth Beach, Seaford, Selbyville, Delaware.