Listing Courtesy of RE/MAX REALTY GROUP REHOBOTH
Staging is to an Lewes home what packaging is to a supermarket product: a vital element that can supersede all others. Product managers rely on advertising and marketing efforts to create awareness among consumers, just as homeowners use their Realtor’s marketing know-how (the listing, web page, signage and all their other advertising initiatives) to bring local prospects to the door. Then, just as well-designed, attractive packaging is what finally moves a product off the shelf, it is first-class staging that can transform casual lookers into Lewes home buyers.
The goal of staging is to draw observers in; to help them picture whether the property’s spaces have all the nuances of what in their own mind’s eye constitutes a welcoming home. Bottom-line studies continue to verify that, staged correctly, homes sell more quickly. Although there are few absolute staging dos and don’ts, (after all, staging is an art); we can point to a number of probably don’ts. They’re relatively easy to avoid:
Failing to Incorporate the Outside
No matter how beautiful a home is once you open the door, prospective home buyers want to be proud of their new Lewes digs. Even if it will be marketed as a fixer-upper, a welcoming exterior is always a welcome surprise. If, on the other hand, dirty windows, dry grass, and cracks in the sidewalk greet buyers, that first impression can be counted on to drive offer numbers in the wrong direction. Staging efforts need to encompass the whole enchilada!
Neglecting the Little Things
When it comes to staging, nothing is completely unimportant. Light fixtures, cabinet knobs, faucets, drawer pulls—even electric outlet covers—all contribute to the cumulative impression a local home conveys. It doesn’t mean that every tiny detail needs to be replaced; only those that are conspicuously damaged or dirty need to get attention.
Failing to Capitalize on Natural Light
As photographers know, "It’s always all about the light!" The fewer dim corners, the better. Staging a home to accentuate its rooms’ natural light is important, and where needed, boosting with lamps and overheads.
Forgetting the Nooks and Crannies
Assume that prospects see everything. Before a showing, a last quick walk-through of the whole home is a good idea. Check for stray items that are out of place, and be sure all is properly swept and neatened.
Opting Not to Use a Professional Stager
If the whole prospect of diligent staging isn’t appealing, it makes good business sense to hand it over to a staging professional. Pro stagers see every detail with a trained eye, and work to create a rich atmosphere—not just a collection of rooms.
From a buyer’s first glance at your listing to its ultimate sale, each step of the way is an opportunity to propel the process. The first one of those steps is choosing the Lewes Realtor® who will add energy and expertise to the campaign: I hope you’ll consider me!
When you find yourself being drawn to the real estate listings, even only to peek, it’s a clue that something big may be on the horizon. Either you’ve begun to think you’ve begun to outgrow your current Lewes home, or you’re just curious about what could be available in case you should decide to upsize, or downsize—or to move on because of a professional change that only just might be hanging there as a possibility…
The tipoff is the twinge of curiosity about those other Lewes homes—the ones that are out there on the market this season. It’s always somewhat interesting to see what’s on the Lewes market at any time, but if you find yourself visiting the listings more than every once in a while, it’s probably because you sense that you might find your own future somehow intertwined with one of them. Or that these could become the competition if you decide to put your own home on the market. If that particular twinge sounds like something you recognize, there’s a logical next (post-twinge) step: it’s finding a sympathetic Realtor® to talk things over with.
If you already know and have come to trust one of our Lewes Realtors, that’s a done deal. Call ‘em up! But if that’s not the case, what to do? Finding the right professional may not seem awfully important when you are in the earliest pre-planning stages—just looking to have a brief chat about what’s going on currently—but there’s another way to look at it. In case you do wind up making an important residential move, even if it doesn’t happen for a while, having been in touch with the right Realtor over an extended period can be a significant benefit when the time comes. Professional relationships strengthen over time, as individuals get to know each other and grow comfortable talking things over. That’s makes for the kind of team-building that’s a hallmark of success in any enterprise.
That being the case, what’s a short and direct way to distinguish a likely candidate for your Lewes Realtor? The right Realtor for you will of course be a strong salesperson—so any of us will be able to tell you about our skills, experience and accomplishments. The best will present those bona fides without seeming to brag—you just find out about them in the course of chatting.
The key to finding a Realtor who is most likely to help you accomplish your goals is to find someone who is genuinely interested in you—in your situation, your background, likes, dislikes…the works! The fact is, selling a home, or buying one, is a uniquely personal business transaction. It is not like buying an automobile, because no two residential properties are identical. Buying and selling a home is a life-altering event in which personal likes and dislikes must be taken into account. The right Realtor is one who won’t hesitate to take the time to understand who you are—and what are the set of expectations that are uniquely yours. That only happens when you find someone who is interested in more than selling a house. The right Realtor is one who’s thinking how to help you build the future you envision.
It’s one of the key reasons that being a Realtor is such a satisfying profession. Being able to help a family find the right Lewes home and make it their own is immensely gratifying—as is shepherding a sale from preparation to closing. Of course, either only happens when I know as specifically as possible where my client’s best hopes reside...and that’s not just about listening—but also caring! Call/Text me Russell Stucki at (302) 228-7871, email me at firstname.lastname@example.org, visit more listings at www.beachrealestatemarket.com.